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Meaning in Modern Games

17. November 2011

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A recent NPR article on Farmville starts by describing Zynga, the company behind Farmville, as “a company that makes money by selling nothing.”  Instead, they sell virtual goods that do not exist, goods so valuable that Zynga rakes in a handsome $1 billion.  So what gives? The key to unlocking this apparent paradox is to analyse […]

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Steve Jobs: Master of Digital Meaning

13. October 2011

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Apple’s success flows from deciphering and applying meaning to digital devices and it’s chief leader of meaning was Steve Jobs. Indeed, as discussed in a recent article, Apple is in fact the leader of meaning in not just in its own business, but in a host of businesses that either ape Apple or are forced to adapt to its reinterpretation of our digital lives.

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Networks of Meaning

3. May 2011

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Fundamental to the growth of The Economy of Meaning is the creation of pathways over which meaning flows, what I call networks of meaning. Such networks are now, in the twenty first century, reaching a critical mass which will over time shift the center of the economy to one in which creation and production of meaning is the central activity.

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Economy of Meaning: The Past

4. March 2011

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Thousands of people have already started transitioning into The Economy of Meaning and over the long term (decades) this trend will grow until millions and then billions have transitioned into this new economy.  In this article we examine the origins of this Economy, laying the ground work for a discussion of how this economy is […]

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Economy of Meaning & Creation of Value

21. February 2011

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The core of a business and the reason it makes money is the meaning that business creates. Let’s take Apple for example.  The core value to Apple’s products is the individualization and expansion of connectedness: expansion meaning the ease with which connectedness can happen, and connectedness meaning access to information and communication. This has been […]

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